76® Stop Honkaholism Microsite
Site map and sample desktop & mobile wireframes
Project Overview
76®'s Stop Honkaholism campaign serves as a fun public service message to curb the noisy epidemic of honkaholism, or unnecessary honking prevalent in high-traffic areas.
The multi-channel campaign included a microsite and both digital and traditional media that received press from The New York Times. Over 30,000 76® Honk Suppressors™ were ordered within the first 48 hours of website launch.
Key Contributions
My role was to help craft the microsite, an entertaining and educational source informing the public about honkaholism and how to help end it with the 76® Honk Suppressor™. Interactive elements includes a game, honkaholism quiz, and dynamic map of local honk activity.
- Researched relevant campaign and cause-related sites (e.g., American Red Cross, Truth/Anti-smoking).
- Determined an IA and site flow that allowed for discovery and further dives into engaging content.
- Created wireframes for desktop and mobile site experiences.
Agency / Team
Venables Bell & Partners
Jonathan Byrne (Associate Creative Director); Beau Hanson (Art Director); Josh Parschauer (Copywriter)
