Sample screens of previous design

Project overview
Enhanced the visual experience of booking an online reservation for a service, class, or event at Sephora’s national locations.

While working with a third-party vendor constrained major updates, we were able to align type styles with the rest of the site and make some structural and minimal functional updates.

Date
Launched October 2014

Key contributions

• Met with cross-functioning team members to determine project requirements and scope.
• Proposed different design solutions encouraging best practices through page-level IA, succinct CTAs, and visual consistency.
• Presented clearer hierarchy of information and aligned with Sephora brand through type treatment.
• Created layered PSDs with pixel-perfect redlines for developers.

Sample final mockups of reservation flow