McAfee LiveSafe™ product marketing page
Sample screens of previous site
Content audit, visitor scenarios, and sample wireframes
Project overview
For McAfee's LiveSafe™ product campaign, I helped redesign the marketing page for the cloud-based, cross-device security service that protects consumer data and identities.
Date
Launched August 2013
Key contributions
- Conducted content audit of existing marketing page to determine missing elements and content redundancies.
- Collaborated with UX designer peer on creating site visitor scenarios to inform a new structure addressing different visitor needs. We also introduced a position-fixed navigation allowing users to jump to site content that meets their needs at any time.
- Created wireframes for new page as blueprint for art and copy direction. Updates include displaying product features and benefits in digestible overviews, allowing deeper product exploration through collapsible modules.
- Used InVision to prototype two paths of purchasing the product to encourage more user-centric flows.
Agency / Team
Venables Bell & Partners
Teghan Tracy (UX Designer); Greg Damiani (Art Director); Craig Ross (Copywriter)
