ACT II Popcorn website redesign
Sample screens of previous site
Proposed site map and sample wireframes
Project overview
Act II Popcorn looked to our team to refresh their brand site to align with new branding and product packaging aimed toward their target consumer that loves bold flavor at a great value.
Date
Launched April 2013
Key contributions
- Performed content audit of previous site. Looked to data to inform what to keep and remove, such as irrelevant pages with lowest traffic.
- Introduced new IA and navigation, placing emphasis on product flavor exploration from both user- and brand-centric factors.
- Created wireframes keeping in mind extendable layout to easily add new products and site pages as needed.
- Introduced a persistent sub-menu on product list page to further emphasize flavor as a key product identifier.
- Made popcorn recipes and crafts sections – once hard to find on the previous site – more discoverable to visitors in main navigation, bolstering the content as part of the new brand direction.
Agency / Team
Venables Bell & Partners
Angie McDonald (Visual Designer); Meredith Karr (Copywriter)
